Beginner's Guide to SEO: Where Does Your Business Stand Online?
Wed, Jun 17
|Plaster School of Business at MSSU
Not sure how your business shows up in online searches? Join us to uncover your SEO strengths—and opportunities for growth!
Time & Location
Jun 17, 2026, 9:00 AM – 10:00 AM
Plaster School of Business at MSSU, 3950 Newman Rd, Joplin, MO 64801, USA
About the event
Is your business showing up where it matters most—online? Join us for this beginner-friendly workshop designed to help small business owners understand their current online presence and identify opportunities for growth.
Facilitated by Christopher Palma of Palma Services, this session will break down the fundamentals of Search Engine Optimization (SEO) in a clear and approachable way. Participants will learn the core components of SEO—including on-page, off-page, local, and emerging AI-driven strategies—and how each impacts visibility in search results.
In addition to the overview, attendees will experience a real-world example of how a business’s online presence can be evaluated using a comprehensive “SEO snapshot” analysis. This practical demonstration will help you better understand how your business may be performing today and what steps you can take to improve.
Whether you’re just getting started with your digital marketing efforts or looking to better understand what’s working (and what’s not), this session will…